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Marketing 5.0 : Technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Main Author Kotler, Philip, 1931- Coauthor Kartajaya, Hermawan
Setiawan, Iwan Publication Hoboken : John Wiley & Sons, 2021 Series XI, 206 p. ISBN 9789896946005 Topical name Marketing
Marketing - Novas tendências CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8 SET(A) Available IA15048
Book Biblioteca IPAM Porto
658.8 [NT] KOT 11188 Available 11188
Book Biblioteca IPAM Porto
658.8 [NT] KOT 11141 Available 11141
Total holds: 0

Índice

Parte I

Introdução;

Parte II

Os desafios que os profissionais de marketing enfrentam num mundo digital;

Parte III

Novas estratégias para um marketing potenciado pela tecnologia;

Parte IV

Novas táticas para aproveitar a tecnologia de marketing.


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